Call to Action – CTA

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Call to Action – CTA

Add to Library for 1 Credit

What will I learn?

Learn that a Call to Action CTA is an invaluable tool to motivate a particular audience or people generally, to do something
Discover how an online CTA can advance a brand and guide users into a marketing site andor generate leads for future business.
Learn that an effective CTA accurately sums up a mood or succinctly instructs us to take specific action
Discover how CTAs can be inspirational, tapping into our emotions and explaining why we need to take action
Ensure your CTA is clear, instructive and powerful

Description

Learn how a phrase or even a single word can be used to prompt an immediate response in people who hear or read it. Every day, we see or hear Calls to Action (CTAs). They are used in advertising, sales and marketing, but also in political campaigns or in not-for-profit fundraising drives. In this course, psychologist Eve Ash explains how CTAs can be used to successfully guide people to take specific action, and to understand not only what to do but why they should do it.

Duration
15 mins

Languages
English

Subjects

Subjects

Business Growth 83

83

3

10

7

13

12

13

19

14

12

Careers | Job Satisfaction 87

87

16

21

13

29

13

27

Collaboration | Teams 65

65

9

11

20

9

8

15

Communication Skills 159

159

7

31

18

4

30

12

12

21

15

10

19

19

7

10

3

14

Compliance | Safety | Crises 57

57

9

9

11

4

19

17

Conflict | Difficult People 37

37

6

20

7

16

10

Culture | Change 55

55

11

21

16

22

Diversity | Inclusion | Respect 55

55

18

11

1

18

21

13

8

ESL | Learn English 62

62

20