Creating Your Brand Proposition

Clear all

Boards and Governance

3

Environment | Social Responsibility

10

Finance | Entrepreneurship

7

HR Management

13

Innovation | Creativity | Quality

12

Marketing | Brand

13

Planning | Growth | Future

19

Recruitment | Succession | Restructure

14

Vision | Goals | Results

12

Careers | Change

16

Confidence | Impress Others

21

Goals | Plans

13

Job Satisfaction | Motivation

29

Resumes | Job Interviews

13

Strengths | Employability Skills

27

Collaborative Teams

9

Meeting Skills | Training

11

Personality Types | Diversity

20

Problem Solving | Brainstorming

9

Project Management

8

Teams | Virtual Teams

15

Collaboration

7

Communicate Effectively

31

Confidence | Assertiveness

18

Critical Thinking

4

Dealing with Conflict

30

Emotional Intelligence | Empathy

12

First Impressions | Greetings

12

Learn English

21

Listening | Rapport | Conversations

15

Meetings | Facilitation Skills

10

Persuasion Skills

19

Presentation Skills

19

Questioning | Interviewing

7

Showing Respect | Building Trust

10

Storytelling

3

Written | Virtual

14

Bullying | Harassment | Discrimination

9

Crisis Management

9

OH&S | Safety Strategies

11

Privacy | Confidentiality

4

Psychologically Safe Workplaces

19

Security | Crime & Investigation | Law

17

Bullying | Harassment

6

Conflicts | Difficult People

20

Handling Complaints

7

Managing Anger | Microaggression

16

Managing Poor Performers

10

Change Management

11

Culture

21

Learning | Training | Empowering

16

Social Change | Equality | Respect

22

Culture of Respect

18

Diversity | Inclusion

11

Gender | Pronouns

1

Microaggression | Bullying

18

Respectful Communication

21

Respecting Differences

13

Unconscious Bias | Discrimination

8

Learn English – Advanced

20

Learn English – Beginners

20

Learn English – Intermediate

20

Teaching | Learning

2

Ethics | Ethical Behaviour

8

Green | Social Responsibility

5

Legal Issues | Giving Evidence

11

Privacy | Confidentiality

4

Wrongful Convictions | Justice

12

HR Management

13

Learning and Development

20

Performance Management

29

Recruitment | Interviewing

6

Succession | Employee Ownership

3

Terminations | Layoffs

6

Accountability | Goals | Results

19

Change Management

10

Culture

22

Decision-Making | Problem Solving

13

Future Focus | Planning

16

Innovation | Creativity

10

Leadership Skills

12

Managing Conflict

31

Managing | Motivating Teams

31

Performance Management

35

Project Management

9

Recruitment | Succession | Layoffs

14

Social Change | Equality

8

Accountability | Results

19

Coaching | Mentoring

11

Developing and Training

19

Feedback | Appraisals | Recognition

17

Goals | KPIs | Plans

10

Managing Difficult People

28

Motivating Self and Others

13

Poor Performance | Terminations

20

Succession Planning | Recruitment

8

Brand | Reputation

8

Marketing

5

Social Media

2

Coping | Overcoming Blocks

41

Exercise | Fitness | Sleep

9

Positive Thinking | Motivation

26

Stress | Resilience

14

Wellbeing | Health

22

Goals and Plans

12

High Performance

27

Motivating and Empowering

27

Overcoming Challenges

31

Self-Motivation | Positive Thinking

24

Persuasion Skills

10

Positive First Impressions

17

Presentation Skills

18

Training | Facilitation | Meetings

15

Virtual Presentations

5

Build Strengths | Employability

25

Careers | Job Satisfaction

17

Communicate Impressively

41

Coping | Overcoming Challenges

39

Emotional Intelligence | Self-Aware

12

Goals | Plans

17

Learning and Improving

16

Managing Money

10

Managing Time | Prioritizing

12

Motivation | Success | Initiative

38

Solve Promlems | Make Decisions

11

Complaints | Difficult People

11

Customer Service | Sales

16

Influence | Negotiation

8

Interpersonal Skills

30

Managing Sales People

4

Childrens Rights

0

Communication | Self-Esteem

36

Families and Relationships

7

Gender and Sexual Health

2

Job Interviews | Careers

20

Justice | Real Invesitgations | Law

12

Literacy | Numeracy

0

Self-Awareness | Motivation

26

Strengths | Employability Skills

28

Teaching Skills

1

Collaborative Teams 9 Meeting Skills | Training 11 Personality Types | Diversity 20 Problem Solving | Brainstorming 9 Project Management 8 Teams | Virtual Teams 15

Bullying | Harassment 6 Conflicts | Difficult People 20 Handling Complaints 7 Managing Anger | Microaggression 16 Managing Poor Performers 10

Change Management 11 Culture 21 Learning | Training | Empowering 16 Social Change | Equality | Respect 22

Culture of Respect 18 Diversity | Inclusion 11 Gender | Pronouns 1 Microaggression | Bullying 18 Respectful Communication 21 Respecting Differences 13 Unconscious Bias | Discrimination 8

Learn English – Advanced 20 Learn English – Beginners 20 Learn English – Intermediate 20 Teaching | Learning 2

HR Management 13 Learning and Development 20 Performance Management 29 Recruitment | Interviewing 6 Succession | Employee Ownership 3 Terminations | Layoffs 6

Brand | Reputation 8 Marketing 5 Social Media 2

Goals and Plans 12 High Performance 27 Motivating and Empowering 27 Overcoming Challenges 31 Self-Motivation | Positive Thinking 24

Persuasion Skills 10 Positive First Impressions 17 Presentation Skills 18 Training | Facilitation | Meetings 15 Virtual Presentations 5

Complaints | Difficult People 11 Customer Service | Sales 16 Influence | Negotiation 8 Interpersonal Skills 30 Managing Sales People 4

Creating Your Brand Proposition

Add to Library for 2 Credits

What will I learn?

Examine and understand your brand to ensure it represents the image you want
Identify the key to marketing and branding and the value proposition
Identify the brand essence social, functional and emotional aspects
Examine your brand as a character
Identify brand identity and brand evolution

Description

Learn useful strategies to build your brand from Ben Walkenhorst, marketing consultant, who shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve. Learn that a good brand strategy points your business in the right direction while cutting away opportunities that don’t mesh with your objectives.

Duration
30 mins

Languages
American English

Australian English

Subjects

Subjects

Business Growth 83

83

3

10

7

13

12

13

19

14

12

Careers | Job Satisfaction 87

87

16

21

13

29

13

27

Collaboration | Teams 65

65

9

11

20

9

8

15

Communication Skills 159

159

7

31

18

4

30

12

12

21

15

10

19

19

7

10

3

14

Compliance | Safety | Crises 57

57

9

9

11

4

19

17

Conflict | Difficult People 37

37

6

20

7

16

10

Culture | Change 55

55

11

21

16

22

Diversity | Inclusion | Respect 55

55

18

11

1

18

21

13

8

ESL | Learn English 62

62

20