Description

Social media helps a business increase their visibility, make their brands more personal, market their products differently and communicate with customers in new ways. The advantages of social media are low costs and large audiences, but there are both pros and cons. In this dramatized video case study the staff members at Cutting Edge are avid social media users but are still coming to terms with advisable behaviors. They must learn to avoid venting on Facebook, posting inappropriate messages or saying things that may be overheard or recorded. When the manager's disastrous mistake on the DonateMe app goes viral on social media, Dion’s quick thinking rescues Cutting Edge from a disastrous financial hole and saves the day for Marcus, the manager.