Description

This course explains the importance of talking up your business. Your verbal brand is your organization's verbal identity. What you 'say' about your products and services, its mission and business objectives, is how others will perceive these. When a brand is well-positioned and presented, audiences understand and recognize what it stands for, where it fits, and why it is the best choice. What you say, how you say it, when and where you say it should convey a consistent clear message. In this course psychologist Peter Quarry talks with Carolyn Stafford who explains that verbal branding is a vital element of organizational culture which affects not only external perceptions, but the processes through which all aspects of a business are conducted and communicated.